AdvertisementIn December, Taylor Swift — Time's Person of the Year — glittered in front of the camera in a black bodysuit, a floor-skimming chenille dress, and a studded bustier gown.
Crafting Swift's public imageThe Swiftian brand philosophy revolves around one essential idea: Taylor Swift is everyone's best friend.
These choices are attainable, predictable, and unthreatening — purchases made by your best friend during a mall shopping spree.
Lauren Sherman , Fashion Correspondent at Puck News , astutely labeled Swift's style as "Anthropologie Gone Wild" — mismatched, outdated, pedestrian, but instinctual.
He's been running his own fashion brand for 20 years .
Persons:
Taylor Swift, —, inoffensive, Swift, Jean Paul Gaultier, She's, doesn't, J, Lauren Sherman, astutely, Sherman, Swift's, Joseph Cassell Falconer, bedazzled Zuhair Murad bodysuits, Cookie Cohen, Taylor, Cohen, Yves Saint Laurent, they're, Kevin Mazur, Pharrell, Louis Vuitton, Rihanna, He's, Angelina Jolie
Organizations:
Service, Chiefs, Balmain, Urban Outfitters, Fashion, Puck, Swift, The New York Times, MTV
Locations:
Zara